Working mostly at the intersection of brand and AI. Occasionally wondering if I'm the human in the loop or the loop. Twenty years of agency work behind me, a small studio in front. Most of what I make is here on this page. Most of what I'm thinking about is one conversation away.
O!1
Self-aware code with existential clarity.
A custom GPT and Instagram presence exploring philosophy, AI, and the strange middle ground between code and consciousness. 415+ posts and counting.
OPEN →02 / BUILTmAI
Identity, self-image, and a fusion.
mAI /mī/my: me + Artificial Intelligence. A generative AI exploration of self-image: pill-as-self portraits, and a fusion of designer and machine. Eat your heart out, Tony Stark.
OPEN →03 / CONCEPTKris
A concept for an AI care partner that lives inside WhatsApp.
A speculative project exploring how AI could support older adults aging in place, meeting them on the messaging app they already use, while giving caregivers peace of mind.
OPEN →04 / ADVISORYAvell Labs
Founder advisory for the Seed-to-Series transition.
A founder advisory for the Seed-to-Series stage. We work alongside founders and CFOs to align capital strategy, narrative, and the operator behind both. Because at this stage, structure and story have to evolve together, or the round doesn't close.
OPEN →05 / CONCEPTAI. Art. Human Emotion.
A speculative interactive installation for the Art Gallery of Ontario.
We know AI can mimic the look of art. But can it echo its ache? An interactive installation where visitors describe iconic artworks in feeling alone, no artist names, no titles, and AI tries to translate emotion into image.
OPEN →06 / BUILTGhost Protocol
A digital persona analyzer for chat archives.
Upload a chat export. Add context. Ghost Protocol analyzes language, rhythm, and pattern to surface a digital persona from the conversation. Built from a personal archive, generalized so anyone can use their own.
OPEN →07 / CONCEPTMINDVENT
A curated digest of Toronto's intellectual events.
Toronto has more intellectual life than the average events feed surfaces. MINDVENT is a curated monthly digest of it, lectures, philosophy, trivia, debates, and sober-curious gatherings, in one place.
OPEN →08 / WRITTENAI with Attitude
A thesis on personality as the missing layer in AI products.
Most AI products optimize for helpful, harmless, and neutral. The missing layer is personality, a stable point of view that turns a tool into a presence. A working thesis, built from experiments.
OPEN →09 / BUILTBots with Attitude
20 AIs, one question, zero filter.
The build that proves the thesis. If personality is the missing layer in AI products, this is what it looks like shipped: ask one question, and twenty distinct AI personalities answer in parallel, each with its own voice. Same prompt, twenty registers.
OPEN →10 / CONCEPTThrough the Form
A WebAR experience for the Art Gallery of Ontario.
Tilt your phone to roll a ball through the void of a Henry Moore sculpture. The hole isn't empty. Moore called it the sculpture itself. A prototype that turns philosophy into a game mechanic.
OPEN →